PPC stands for pay per click. It is an advertising method where you are required to pay when a user clicks on your advertisement. You can decide on own your pricing. PPC ads are often used to advertise your own website to drive more traffic to your website or advertise a product with your affiliate link.
PPC is a good advertising method. There are other advertising methods on the internet but they do not work as well as PPC. Some of these advertising methods are online classified ads, e mail ads and many others. Online classified ads do not work that well because there are lots of other classified ads, there are lots of fierce competition. Lesser people will visit the online classified ads site too. E mail ads do not work well because some people are not even interested and they will not even look at your ads.
There are lots of PPC websites. The top 3 PPC websites are Google AdWords, yahoo advertising and Microsoft adcenter. They are top 3 simply because they have a search engine. Other PPC websites do not have search engine and lesser people will visit those websites. Advertisers will not invest there as there is little traffic at those sites.
PPC has advantages and disadvantages. The first advantage is that you can drive more traffic to your website. The second advantage is that you can promote a product using your affiliate link and earn commission out of it. The third advantage is that people search for the product, not you looking for customers. The fourth advantage is that it is an effective advertising method.
The first disadvantage is that it is expensive. Sometimes, Google AdWords forces you to pay bid more for popular keywords, this will increase your cost per click and you have to pay more for a click. The second disadvantage is that some people do not trust PPC ads. They do not trust PPC ads that promise unbelievable results.
Despite those disadvantages, you should try PPC advertising methods as it works well. Lots of people became rich just by using PPC advertising method to promote products with their affiliate link.