In today’s Internet World, the ultimate key to having a successful website is visibility or having high traffic. With the millions of other websites on the net, how does it become possible that one is noticed, or more so noticed by millions and millions of people? Part of the answer lies in Website Promotion Marketing, which as defined is finding the right venue and the right audience in order to promote one’s website. And while this may be a very broad topic, dwelling in some of the tools of Website Marketing may do the trick. These are Search Engine Optimization, Display Advertising, E-mail Marketing and Web Analytics may shed light to this topic.
Search Engine Optimization primarily relies on search engines to provide the necessary traffic or hits for websites. This happens when the keywords that the user types match the tag in the website. In general, the earlier ( or higher in the page) and the more frequent the website appears in the hits, the better it is for the website.
Display Advertising in general, entails the use of visuals in promoting one’s website. On the internet, a common form of this form of Website Marketing entail the use of web banners. These web banners may have pictures or animated images. They may have audio and video elements that are interactive in nature. These banners are also used for branding.
E-mail advertising is a form of Website Promotion Marketing, which uses the e-mail to get their message across to potential customers. Some of these websites provide a registry for all those who check their website. They then collect the e-mail addresses of those who visit their website, and since then consider them as their potential customer. These e-mails are designed to entice the person to go back and visit the website. Advertisements may also be added to these e-mails. This then translates to higher traffic for the website. Thus, more advertisers will be enticed to invest in the website.
Web Analytics is used for the collection, measurement, analysis and reporting of internet data in order for one to grasp the optimize web usage. It provides data for the number of visitors, page views, and the recent trends in the market. There are two kinds of Web Analytics. The First kind is called Off-site web analytics deals with your potential audience and the potential popularity that your website may gain. The second type is called On-Site Web Analytics. This type of On-site Web Analytics measures the actual performance of one’s website in a potential context. It determines things like which particular pages convince customers to buy a product.
Truly, Website Marketing plays a very important role in the promotion of websites, more so websites with meaningful contents. It does not have to cost a lot for those who want to promote their websites. It is just a matter of knowing the marketing tools that contribute to more hits and more profit for the website.