Consumers who purchase online usually prefer to buy from sites if they are in their native language. A survey stated that people only shopped from websites that they were comfortable with and helped them to make buying decisions easy. So translating your site in various languages will help you to capture the market, but it can be a big undertaking. While software development companies strive to make the actual translation a smooth and carefree process, there is much to consider upon before the work starts.
Designing of the website is very important if you want to stand out from the crowd. Let us discuss how you can create an exceptional and attractive global UX that will help you to provide your customers a consistent look and feel across all your global sites.
Select global templates for consistent branding:
You can direct your audience to access your website, but you cannot control which site your international visitors will access. Some German visitors may be visiting your U.K site or your French site. You already are aware that you should maintain a consistent brand image and each site should be a representation of your master website. It is suggested that the sites are customizable to meet the tastes of the local audiences and to do this, you should select a global template for your multilingual site. Your designs and layout templates should be optimized for mobile and desktops as it helps to increase the efficiencies, maintain control over visual presentations, manage text expansions and also increase branding elements. Such templates enable the teams to run regional campaigns and meet specific local preferences and expenses.
Develop websites to use a range of global internet speeds:
Before the visitors can do anything, the website must first load. If you keep your users waiting until all the text or images have loaded, then it is likely that your visitors will leave for some other site. Internet speed varies greatly all around the world and it is important to create the design of the website so that it can match the internet speed. So remove, modify, or optimize your graphical images or large files that could slow down the time for international users.
Create global gateways and keep users in mind:
While creating global templates, it is important to pay special attention while designing the global gateways. The gateways are the navigational system that helps to direct the users to localized versions of the website. The design and placement of the gateway are also important and the process of finding it should be effortless. There are few designs that are used for it, and the most common is the drop down box where the users can select a particular language from the scrolling list.
Ensure international shopping and shipping experiences:
When it is all about multilingual ecommerce websites, there are various steps that you should follow while designing. Once you have a clear idea about the local laws about purchases and shipping, you have to work on multilingual website development to adjust for different currencies and shipping formats. The functionalities should be addressed in the designing process so that you can internationalize the site to accommodate the variables.
Support global variations of time and date format:
Be aware of local formats when it comes to dates and time. English speaking countries often use a 12-hour clock, but European countries use the 24-hour clock. Even calendar date formats may also vary and should be used according to the local preferences.
Images, icons should be culturally and contextually appropriate:
Your commercial graphics, icons, symbols and photographs should be attractive without being offensive in any cultures. For this, you should do some research and avoid using images of animals or any religious symbols. Choose to use culturally appropriate people in images and play it safe.