You have started your business and probably already know you need a mission statement for your company. Sometimes coming up with a descriptive and precise statement can be a daunting task. There a few important factors to consider when developing a high impact mission statement for your business.
Firstly, what is a mission statement and why is it important? The mission statement of your business is one or two sentences that specifically says how your organization invests its time in others. In other words, your mission is exactly what your company does on a daily basis to add something to the world.
The mission statement of your company will be publicly displayed so some creative thought needs to be put in to developing one. It should create a positive impression on whoever reads it and should also be used as a broad guideline on how you manage and run your company. If you have employees they should be familiar with the company mission statement.
A company’s mission can be compared to a clock. It is exactly how the company uses its time to do whatever it is that they do.
Creating a mission for your business takes some time and thought. You can use this helpful guide to help you develop the mission of your company.
- Write down three verbs that pertain to your business. These verbs should be actions that your company does for others, not itself.
- Once you have these three verbs lined out start brainstorming exactly what each one of these actions provides to the customer.
You should modify your mission a few times until you have something that has an impact. Remember to focus on what you do for the people you serve. Keep your company’s statement under three sentences.
You have probably came across company mission that is two to three paragraphs long that tells how the company makes their products or service or what markets they serve. This is a common mistake because the mission statement is an expression of how you serve others, not what your company does for themselves.
Let’s take a look at an example of one of our favorite companies, Google. “Google’s mission is to organize the world’s information and make it universally accessible and useful.” You’d think that a company this large would have a longer mission statement but there is simply no need. Their mission tells exactly what they do for others on a daily basis.
Developing your company’s mission takes some unselfish thought and reflection. Put some time and energy in to it and you will have a high impact statement that you can share with the world.