E-Zine Advertising Strategy for Affiliate Marketers

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Affiliate Marketers are looking for means to advertise their products effectively and one way to do this is by E-zine advertising. To maximize the effectiveness of this media, the affiliate must first know what e-zine advertising is all about.

E-zine is a coined term for magazine published online. It is a newsletter with various subjects or themes that are emailed to subscribers. And when a newsletter has been around for quite sometime on the Internet, the number of subscribers of the newsletter will reach a point that it represents a sizable percentage of the global market. As soon as the number of subscribers is large enough, the publisher of the e-zine will be selling unused space to online entrepreneurs and to affiliates. Such is the beginning of the publisher’s e-zine advertising.

To acquire the utmost benefits of e-zine advertising, here are some tips that an affiliate may keep in mind:

* Some e-zines are just paragraphs sent in an email, while other e-zines offer links to other sites. The affiliate should select e-zines that have these external links. If the affiliate has signed-up with a PPC program, he can arrange the link to be directed to the merchant’s website. Otherwise, the link could lead to the affiliate’s website. What is important is that the e-zine should persuade its recipients or subscribers to have a more active role.

* One type of e-zine ad is comparable to a banner ad while the other type is called a solo ad. The former is cheaper while the latter is more expensive. One advantage of a solo ad is that you don’t have competition, not like the banner-like ads where you will be competing with the rest. It is up for the Internet marketer to decide which ad type to choose according to the budget and what works best for that individual affiliate product.

* How the ads are placed is also important. If possible, pick the top sponsor ads first since these are more visible to the readers and they tend to click more on these ads. The second best is the bottom ads. Avoid middle ads since prospective clients tend to overlook ads in the middle of the article. The top sponsor ad is the most expensive one, of course. When the e-zine article is appealing, the reader will reach the end and find the bottom ads. Since the reader is through reading, he is more likely to click on the link of the bottom ad.

* The reason that e-zines work well is that they are conveyed to a very targeted group of readers. The affiliate must know from the publisher of the newsletter, the topics of the next issues to have an e-zine that targets a particular audience. Once the subsequent issue is known, the affiliate will select from among the products something that matches the issue’s topic for it to reach a specific target.

Through these e-zine advertising tips, the affiliate can center his attention on ads that will produce profit and avoid the ones that do not.

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