With the advent of internet, many big companies as well as small and medium businesses have started to use internet as a tool to market their business online and to reach a wider range of audience within the shortest possible time. The marketing of a product or a service is very important in order to succeed in a business and online marketing is the in thing that will help in increasing the profits of a business. Moreover, advertising the products and services is very important in order to generate good income online and advertising online will be the cheapest as well as the best option of marketing your products or services. One of the biggest mechanism through which many online businesses are thriving is due to the employment of ad server companies to help in advertising their products or services online in a proper manner.
The advertisement server is basically a computer wherein a lot of information is stored and it is mainly used for storage purposes. All the different advertisements of various products or services are stored in the advertisement servers inside the computer in the form of texts, graphics, videos, animations, images and so on. Whenever the customer or the client clicks on the advertisement link in any website, the ad server will immediately load the chosen advertisements on the desired page that the customer clicks and the process of displaying the advertisement tin the web page will be presented by the ad servers both automatically or semi-automatically.
The most important function of the ad servers is to present the advertisements whenever desired by the internet user. Nowadays, the ad servers will carry out multi tasking operations and will not stick to just helping the client to see the advertisement that he or she has clicked. The ad servers these days will help in maintaining a record of the progress shown by the advertisements and the results that are achieved by virtue of this online advertisement campaign. Another important function that the modern day ad rotator does is that it will keep on uploading the media graphics or animations or videos in the advertisements and will also keep on regularly changing the images or videos so that a user will see different versions of the advertisement every time he clicks on the web page. The number of clicks that a particular advertisement gets is counted by the ad server and a report is generated by the ad servers which will help the business know the outcome of the online marketing campaign.
The most advanced functions that are carried out by good advertisement servers are the post and pre impression behavioral pattern analysis. The result of the advertisement on the user will be clearly known with the help of post impression analysis. This will help in knowing the type of future ads that the client will be interested in viewing.